Toblerone Chocolates Is Getting Their Own Voter Backlash
Submitted by: lalapancakes⚫ 4 months ago
It's 2016 and the lists of things the world is running out of has already graced the pages of Buzzfeed at least once. You’d think people would understand chocolate is a finite commodity and is therefore subject to cost inflation but that’s of no consolation to freaked out Toblerone fans. The Swiss chocolate maker had to adjust the size of their bars, making them slightly smaller because the Swiss Franc weakened in 2015 and the cost of chocolate is getting pricier.
Mondelez foreshadowed the backlash on its Facebook page in a post on October 15, where it explained the company was facing higher costs for ‘numerous ingredients’.
‘We carry these costs for as long as possible, but to ensure Toblerone remains on-shelf, is affordable and retains the triangular shape, we have had to reduce the weight of just two of our bars in the UK, from the wider range of available Toblerone products,’ it said.”
“Toblerone-lovers worldwide are outraged, and have hardly been satisfied by assurances from manufacturer Mondelez International that it won’t affect all its products, mainly just those sold in Britain.
The change has led to a widespread social media revolt, with fans flooding the brand’s Facebook pages with complaints, and of course expressing their distaste through a healthy range of memes.