AMC Movie Theaters Want To Allow Patrons To Text During Movies [Pic+]

Submitted by: fancylad 1 year ago Entertainment
amc-theater-texting

It sounds like AMC Theaters wants to loose all of its business, minus millennials who can't stop looking at their phones for more than 60 seconds. At least, that's what CEO Adam Aron wants...

"When you tell a 22-year-old to turn off their phone, don't ruin the movie, they hear 'please cut off your left arm above the elbow,'" Aron tells Variety. "You can't tell a 22-year-old to turn off their cellphone. That's not how they live their life."

Aron obviously isn't a lover of the movie-going experience. Normally, I'd be upset over something like this, but since I haven't been to a theater since 2009 when I saw "Fantastic Mr. Fox," I think I'm going to survive.

All that said, I think the Alamo Drafthouse Cinemas have the right idea. See video below...

There are 19 comments:
Male 435
The Alamo Drafthouse is great. They did a parody of that voicemail video when the new Star Wars movie was out with Darth Vader calling in and complaining. Funny stuff.
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Male 468
I got an email from AMC today about this. They've already dropped the idea. "we have heard loud and clear that this is a concept our audience does not want...there will be NO TEXTING ALLOWED in any of the auditoriums at AMC Theatres. Not today, not tomorrow and not in the foreseeable future. Adam Aron CEO AMC Theatres"
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Female 9,461
Yuck. The only time I'll take out the phone is to check the time so I can figure out how far I am into the movie. Other than that, I don't check the phone. Won't be going to an AMC anytime soon. The theater is great, they have leather seats that you can lean all the way back and get really comfortable.
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Male 20,061
I think these are Gen X's kids, right? That seems how the ages are lining up.
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Male 3,293
Who are these millennials offspring of? Is it gen x-ers or am I missing a generation in there? Anyway who are they the offspring and what the Hell did you do (or maybe it's not do) to screw them up so terribly.
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Male 38,294
I don't usually do mall movies because of price. I like the Drive In theatres. $8 double feature. But not every movie gets to the drive in so occasionally I go. And I never buy all their expensive crap. Support Your Local Drive In
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Female 9,461
There's no Drive In theaters anywhere close to me. Real bummer because I've always wanted to go to one.
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Male 20,061
I think there's one left for me within a 50 mile radius, but I love drive-ins. An ex-girlfriend used to have a pick-up and during the summer, we'd pack the bed with booze, a couple blankets, and watch two crappy comedies for $4 a person. great memories of that drive-in -- the movies were always just half the fun.
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Male 66
It will be interesting to see how the announcement plays out. The vast majority of movie attendees have always been the younger demographic. but will allowing anyone to text during movies really increase attendance and concession sales? Maybe but I doubt it. At this point I rarely see movies in a theater. It has to have good reviews and viewing it giant size has to be worth it. So I have seen three movies at the theater this year, Kung Fu Panda 3, Zootopia and Deadpool. All were worth seeing in 3d at the theater. Only negative to zootopia was yelling at fellow patron because he would not stop texting and the light from the phone was ruining the visuals. So if AMC is serious about allowing texting during movies than I will be among those that will not watch any movie there.
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Male 3,433
there are no more amcs in my city now, cineplex has that shit monopolized. i like going to see movies in theatres, and some movies are worth the experience. you just have to be prepared to drop 40 bucks for the experience. 20 bucks for an imax ticket, and 20 bucks for popcorn, cotton candy, pop and pizza. i only go to see early screening of movies the day before it opens, because then i know everyone else there is dedicated enough to buy the ticket in advance and wants to see the move, so will shut up and be quiet. or when the movie has been out for awhile and i go in the middle of the day because i can do that because i work night shift, then i usually go on tuesdays when its cheap and sneak in my own candy and pop. i could go to the super cheap theatre with the tiny ass screens and really uncomfortable seats and terrible audio quality and stale candy, but when i go to see a movie in theatres i want nice leather seats big booming sound and a large ass screen. going to movies is an experience, an expensive experience, so you might as well make it a good one.
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Male 20,061
I agree with the fact that some movies need to been seen on the big screen. I have yet to find a good time to go when a nice theater is populated with adults. I saw Pineapple Express at a 10pm screening on a Friday night in a somewhat nice part of Long Beach and a group of 10 people brought 2 toddlers. Unreal. Ruined the experience for me when the kids got antsy and the entire group stood up and filed out, one by one, 20 minutes into the movie.
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Male 147
Going to the movies sucks shit through a tube now anyway. Everything is over priced, most of the movies fucking suck, I'm sick of all the fucking commercials, now the theater is actively encouraging rudeness. Fuck you Adam Aron and fuck AMC theaters, I'll never go there now, ever again.
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Male 48
I love the Alamo Drafthouse's policy. They have a bunch of videos like this (though this is the best one), and show one before every movie. It works - the mix of funny and serious is a great combo, and people don't talk or text in their theaters. In case you haven't heard, they've opened up theaters in bunch of other cities, or will soon - SF, LA, Denver, ...
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Male 20,061
Yep, this is a great way to get the message across. Also, I think there's a certain type of person that goes to the Alamo -- they're into the movie, and the experience, and they way to have a few drinks, but there's also respect of people around them. I've been to one once years ago and it's a good example of how people can police themselves if they really want to.
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Male 38,294
Not going there anymore. And I'll send a bitch-email to them why.....if they foolishly do this
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Male 20,061
Texting in theaters during the movie will never be socially accepted.
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Female 9,461
Dude, I just went to look at the news, and this is what popped up. Looks like they're backtracking on the idea. http://www.usatoday.com/story/tech/news/2016/04/15/amc-ditches-plan-allow-texting-theaters/83074118/
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Male 2,670
Then I will NEVER visit an AMC theater. People who talk, text, or surf the web during a movie need to be beaten, stripped, and hung from their ankles above the ticket counter as an example to their moronic texting brethren.
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Male 20,061
Same - not that I go to theaters a lot, but I will now boycott AMC.
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